Focus and Scope

Scope and Topics

NBJ welcomes original empirical research papers, conceptual models, and systematic literature reviews across a broad spectrum of business disciplines, including but not limited to:

• Strategic Management & Corporate Governance: Competitive strategy, corporate social responsibility (CSR), institutional leadership, business ethics, and ESG (Environmental, Social, and Governance) integration.

• Digital Transformation & Innovation Management: E-commerce strategies, business model innovation, AI integration in management, fintech ecosystems, and technology adoption.

• Organizational Behavior & Human Capital: Leadership dynamics, talent management, organizational culture, cross-cultural management, and workplace transformation.

• Marketing Strategy & Consumer Behavior: Brand equity, digital marketing, consumer psychology, market analytics, and international marketing dynamics.

• Financial Management, Economics, & Operations: Corporate finance, risk management, sustainable supply chain management, operational agility, and global trade economics.