Focus and Scope

JBG invites high-quality original research papers, systematic literature reviews, conceptual frameworks, and policy analyses across key strategic domains, including but not limited to:

• Global Market Strategy & International Trade: Foreign market expansion, cross-border commerce, trade dynamics, global value chains, and macro-environmental risk management.

• Corporate Governance, Ethics & ESG: Strategic corporate leadership, board accountability, Environmental, Social, and Governance (ESG) integration, and ethical business models.

• Entrepreneurship & Innovation Ecosystems: Corporate entrepreneurship, venture capital, technology commercialization, platform business models, and startup scaling strategies.

• Digital Transformation & Business Analytics: Enterprise digitization, fintech evolution, business intelligence, data-driven decision-making, and AI adoption in business operations.

• Strategic Financial Management & Economics: Corporate finance, capital structure, international financial reporting, market behavior, and economic risk assessment.

• Global Supply Chain & Logistics Optimization: Sustainable supply chain networks, global sourcing, resilient operations strategy, and supply disruption management.

• Consumer Dynamics & Global Brand Strategy: Cross-cultural marketing, global brand positioning, consumer psychology, and value co-creation in dynamic markets.