Focus and Scope

Scope and Topics

CBJ invites original research articles, conceptual models, and systematic literature reviews across key functional and strategic domains of business, including but not limited to:

  • Core Management & Strategic Leadership: Strategic positioning, dynamic capabilities, corporate decision-making, entrepreneurship, and organizational governance.

  • Financial Management & Economic Analysis: Corporate finance, capital markets, risk assessment, financial technology (FinTech), and managerial economics.

  • Marketing Strategy & Consumer Insights: Strategic brand management, market dynamics, consumer decision-making models, and global market expansion strategies.

  • Operations, Logistics, & Supply Chain Resilience: Strategic operations management, lean systems, supply chain integration, global value chains, and process optimization.

  • Organizational Behavior & Human Capital Management: Talent development, strategic HR, organizational design, cross-cultural leadership, and workplace agility.